Tuesday, May 17, 2011

Y-Stuff, a fashion label for youth by Y-Films (Yash Raj Films)

3:06 AM by Fashion Fan · 0 comments


Y-Films is committed to breaking a genre and creating and building an audience. The idea is to detonate boundaries. And most importantly, do it with style. Which basically means that Y-Films is more than just a film production house. It is an attitude. And if it is an attitude, it must be available in small, medium and large and it must be worn.
That’s how Y-Stuff was born. The official clothing line of the coolest film production house in Bollywood. The first collection from the label is inspired by our movie, Luv Ka The End.
The clothing range captures moments from the gory and bloody viral ‘Teddy Series’ and also echoes the rebellious spirit of the brand. Some really funny lines and sexy designs found their way to a whole range of merchandise like tees, boxers and bags.


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