Persil Abaya Design Awards searches for undiscovered talent

Fashion students and amateur designers in the UAE are being encouraged to take part in a design competition which will catapult their talents into the spotlight and onto the runway.

The Persil Abaya Design Awards, sponsored by Persil Abaya Shampoo and organised by the team behind The Bride Show Abu Dhabi is open to any UAE resident who has a flair for fashion and a desire to put an individual spin on the traditional Abaya.
Entrants are asked to submit an initial mood board with their elegant, classical Abaya design which would be suitable to wear to a glamorous wedding, providing details of the style, materials and embellishments they would utilise.
A judging panel of local Fashion designers and opinion formers will then shortlist 10 finalists who will create their design and see it modeled down the catwalk on the final day of The Bride Show Abu Dhabi in front of thousands of fashion lovers and brides-to-be.

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