Arrow launches a new line of ‘Body-Tailored Suits’

Arrow has launched a new collection of Suit called “Body-Tailored Suits” to compliment the stature of the Indian Man. An analysis of the Indian population data in the current study shows that a mere 20% of the population matches the dimensions of an ‘average figure’! So what happens to the rest 80% of the Indian males who do not confirm to the European fits, which most of the Indian apparel brands use to dress up Indian men?

Even for men, its not just about size, its about the shape as well. The shape is characterized in a person’s torso by a little known factor called “Drop Value” which is the ratio between the shoulders and the waist. The more prosperous we get, the more it reflects as a bulge around the middle, throwing European system of Drop Value out of order.

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