BFC announces Newgen Men winners for AW11

The British Fashion Council (BFC) has announced that eight of London's most exciting emerging menswear fashion design talents will receive sponsorship from its designer support initiative NEWGEN MEN sponsored by TOPMAN. All recipients will receive business support, funding and the opportunity to use the official BFC venue to host either a catwalk show or, following on from the success of last season, a presentation or an installation during London Fashion Week's (LFW) Menswear Day, on Wednesday 23rd February 2011.


The recipients of NEWGEN MEN, sponsored by TOPMAN are:
Catwalk sponsorship (shows will take place in the BFC Show Space):
Christopher Shannon, James Long and J.W. Anderson

Salon show sponsorship (TOPMAN show space at the Royal Opera House):
Lou Dalton

Presentation sponsorship (presentations will take place in the Portico Rooms):
Katie Eary, Omar Kashoura, and SIBLING

Installation sponsorship (installations will take place in the ground floor showrooms):
Christopher Raeburn

NEWGEN MEN began in February 2009, building on TOPMAN and Fashion East's successful MAN initiative. It has since become instrumental in raising the profile of emerging British designers using the dedicated Menswear Day at London Fashion Week as a showcasing platform. As well as sponsorship, the initiative offers its recipients tailored business and mentoring support, with a view to increasing the success of their business commercially and building relationships with key press and buyers. NEWGEN MEN continues to promote the best of British menswear talent for the fourth consecutive season, with ongoing dedicated support from TOPMAN.

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