Huntsman Textile Effects Realigns Global Business Model

With effect from 1st November 2011, Mr Rohit Aggarwal will be appointed Vice President, Strategic Marketing and Planning and Mr Kent Kvaal, as Vice President, Sales and Technical Resources. These new appointments will replace the current Strategic Business Units (SBUs) organizational structure for Apparels and Home Textiles (AHT) and Specialty Textiles (ST).

The change of leadership roles and re-alignment of the Textile Effects (TE) global business model builds on the success of the TE business strategy to become more market and customer focused. The new simplified structure will provide a stronger platform that will ensure greater flexibility and faster response times to customer and market demands in support of TE’s continued drive to achieve its business goals.

In their new roles, Mr Aggarwal will be responsible for the global strategic marketing and planning platform which include strategic marketing, marketing communications, product management, business development and the Formulation Distribution Center* organization with a clear focus to bring end user segment strategies to enhance value for our direct customers and brands and retailers globally.

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