HTE & CNTAC form strong strategic partnership

Huntsman Textile Effects (HTE) and the China National Textile and Apparel Council (CNTAC) has joined forces as strategic partners to further efforts in providing total textile solutions that will deliver and enhance economic and environmental sustainability for the China textile industry.

For a start, Huntsman Textile Effects will be working closely with CNTAC on 2 major initiatives that will set to improve mill productivity, efficiencies and to raise the performance of China’s textile markets to world class standards.

The first initiative, due for roll out in early 2012, sees Huntsman Textile Effects providing CNCS color solutions to match 900 cotton shades to meet the national performance standards. Using Huntsman Textile Effects’ best available technologies and range of Novacron dyes, these shades which can be used for brands and mills, will offer the China textile industry both operational excellence while meeting performance and ecological requirements.

Another key initiative is the launch of the Fabrics China Swing Tag program, a co-branding hangtag program that will be based on a robust brand assurance scheme, set against the highest International standard and around a number of value adding effects for fabrics and garments such as easy care, sun protection, water and oil repellence and lasting color.

Huntsman Textile Effects and CNTAC will also be embarking on a sequence of joint activities to boost and promote these programs through conferences, technical events and media to create a new buzz in the industry.

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