Coloration specialist DyStar moves ahead

DyStar continues to move ahead of expectations in a tough market, gaining market share and substantially improving on last year’s earnings. All this has taken place in the face of falling market demand and rising cotton costs, as well as wider issues such as the tsunami in Japan in March, political unrest in the Middle East, floods in Thailand in November and ongoing economic instability across the US and Europe.

As its competitors start to embark upon organisational change, DyStar’s own major restructuring will be finalised shortly and is already paying off. The group has successfully transferred production from Germany to China, India, Indonesia and Japan, and its realigned sales and distribution channel in China has achieved higher-than-expected returns in its first months of operation.

The group has enjoyed a busy 2011. It has launched and completed its first global sustainability reporting project, reinforcing a philosophy that has always existed in the company. It has opened a liaison office in Bangladesh and a global auxiliary competence center in Thailand. And it has held a series of ecology & sustainability / best practice seminars in Bangladesh and India.

There has been plenty of activity to extend products and services too. This year brought the launch of the Levafix Dark Blue CA and the Lava Dye Colored Denim Concept. DyStar has shared high-level ecology and sustainability knowledge through a range of platforms, including its Sustainability in Textile Processing booklet, econfidence hangtag programmes, conferences and trade shows such as ITMA.

Read entire post Coloration specialist DyStar moves ahead @ Fibre2fashion