Finalists for Let’s Design for ‘Naturally in Love’ announced

Celebrating their passion for cotton, Cotton Council International (CCI) with bollywood actor Celina Jaitly, fashion designers Masaba Gupta and Swapnil Shinde announced the finalists for the third edition of its fashion design contest – Let’s Design. The theme for this season is “Naturally in Love”.

The pan India contest kicked off on December 18 with the call for entries, which closed on January 18. From over 800 entries 90 were short listed for the regional rounds. Mumbai was represented with 147 entries amongst which the best designs were showcased. Urvashi Joneja was declared the winner of the Mumbai Regional Round.
For the regional rounds, the contestants were asked to bring their sketches to life in cotton. Each contestant’s design was modelled before the judges who also asked questions about the design and how it related to the theme and utilized cotton’s characteristics. The contestants must now anxiously wait for the completion of the other regional rounds before finding out if they made it into the “Reality House”
The 16 finalists will stay under one roof in a ‘Reality House’ and will be judged on their execution of various tasks given to them to test their skill, passion and creativity. The winner will be launched by India’s biggest fashion house Kimaya across all Kimaya stores in India and Dubai. The eliminations at the ‘Reality House’ will take place February 2 to 13 in Mumbai with the contest culminating in a star-studded fashion show on February 14 in Mumbai.

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