PRET A CLEANER PARIS effort reinterprets feminine codes

PRET A PORTER PARIS will be taking place at Porte de Versailles, Paris, January 22-25, 2011.

PRET A PORTER PARIS is the window for a Fashion that moves forward and sets its tone freely. An ideal context for showing brands which react and Fashion designers who innovate.
As a place for free expression and meeting people, PRET A PORTER PARIS is the broadest illustration of women’s wardrobes. A trade fair for finding the essential and best for Fall-Winter 2011-2012.
A space that reveals the season’s many facets and strong appeal : from basics to the most avant-garde. PRET A PORTER PARIS is, more than ever, at the heart of Fashion.
Its New! Only Fashion!
Lightness, gracefulness, timelessness… The new PRET A PORTER PARIS ad campaign reinterprets feminine codes.
An esthetic reflecting the signs of the times in a Parisian decor of parquet floor, molding and white walls… a true visual experience.
Conceived by the Market Place agency, this campaign plays with perspectives and illustrates the shifted viewpoint of PRET A PORTER PARIS.
This desire to represent fashion in movement while shaking up conventions results in a single phrase: Only Fashion !
Maria Luisa, Fashion Editor of Pret A Porter Paris
As a legendary buyer with infallible flair and taste, Maria Luisa has discovered many designers : Manolo Blahnik, John Galliano, Véronique Branquinho, Bernhard Willhelm … Maris Luisa incarnates the best of what is inherent in fashion. She is Fashion Editor of PRET A PORTER PARIS and, in this context, is the invited guest for Wardrobe of … at ATMOSPHERE’S. She will propose a novel selection of designers.

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