RumpleMunkeh to be whizzed off to London for ‘A La Mode’

UsTrendy has just announced that California-based label RumpleMunkeh will be whizzed off to London to take part in the off-schedule London Fashion Week show “A La Mode” this February.

UsTrendy first sent designer Dilly Daisy to take part in the high profile event last February, and this season, they are back again providing young designer Rochelle Carino and her label RumpleMunkeh with the opportunity of a lifetime.
The label represents women of all ages who want to look and feel beautiful. With nods to an old-school Hollywood era combined with a sexy impulsive Sin City influence, the latest A/W 2011 collection is sure to attract attention and be the start of big things for this talented young fashion designer.
UsTrendy presents RumpleMunkeh can be seen at the Charing Cross Hotel, Strand on Friday 18 February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Don’t miss it!

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45 local designers bring their ideas at CMFW catwalks

Between 18th and 23rd February, Hall 14.1 at Feria de Madrid will become the best and most representative showcase for current Spanish fashion design, due to the staging of the fifty-third edition of CIBELES MADRID FASHION WEEK (CMFW), an event organised by IFEMA.

Within this creative setting featuring numerous new trends and a diverse range of styles and ideas, a total of 45 designers will present their collections for Autumn-Winter 2011/2012 on the catwalk. These participants are complemented by forty promising young designers who will present their collections at EL EGO Showroom, an area where they can sell their creations directly to members of the public throughout the entire duration of CIBELES MADRID FASHION WEEK.
In this respect, CIBELES MADRID FASHION WEEK will once again provide us with an up-to-date insight into the world of fashion and design by proposing a comprehensive review of the latest developments within the Spanish fashion and creative design universe over a period of six days.
Among the new features at this edition, we might mention the fact that the fashion parades will be inaugurated by a series of established designers, whilst the EL EGO Fashion Show will take place on the last day of the event. Thus, the renowned Fashion designer, Jesús del Pozo, will be responsible for inaugurating the programme at this fifty-third edition.

Read More about 45 local designers bring their ideas at CMFW catwalks @ Fibre2fashion

Littlewoods Europe launches new spring collection

Littlewoods Europe has announced the launch of its new season collection featuring over 10,000 new product lines. The new collection includes over 6,000 new fashion lines for the whole family with extensive ranges for women, men and kids. Almost 2,000 ladies fashion lines in plus sizes are available.

New brand ranges for the Spring 2011 collection include footwear from Carvela, and Ravel plus women's fashion from Awear, Mint Velvet and Gloria Vanderbilt. New entries to the menswear collection include Goodsouls by Steve Jones, Pepe Jeans, Penguin and Palladium footwear.
A spokesperson for Littlewoods Europe said, "We are really proud to launch our new Spring 2011 collection, which we believe is our most exciting yet, with over 10,000 new lines. Through our online catalogue many of our fashion lines are brought to life with catwalk videos and all have on page zoom to show a full product view. Our women's ranges are packed full of key trends in very wearable styles such as gorgeous florals, pretty trims, vibrant prints and flattering colour blocking."
Littlewoods Europe has a fantastic range of fashion in their new Spring collection. The company has interpreted key catwalk trends to a produce a very wearable range of clothing with key on trend pieces plus great value basics for customers to update their wardrobes for the new season. Particular attention has been paid to fit and figure flattering styles.

Read more about Littlewoods Europe launches new spring collection @ Fibre2fashion

Scarlett poses for MANGO’s Modernist Resort collection

Scarlett Johansson, one of the most important actresses on the international scene, is to be the star of MANGO's advertising campaign for the fourth consecutive season.

La Ricarda House, a spectacular modernist house in El Prat de Llobregat (Barcelona) was the setting chosen by MANGO for the photo session for the new Spring 2011 season, in which the American actress poses once again for photographer Mario Sorrenti. Jane How was styling director for the shoot, while hair and makeup were by Aaron de Mey and Oribe respectively.

The renowned photographer, who has worked with MANGO since Scarlett first became the face of the brand, has yet again captured the more sophisticated, fresher side of the actress perfectly. Scarlett Johansson said that she was in her element working for the brand. “Yes, it has been great working with MANGO. I loved working with the whole team – I think between Mario, the makeup and hairdressing teams and the stylist, we have created something special."

The new MANGO collection, called Modernist Resort, has gone for a clean, modernist look with a focus on simple lines and minimalist silhouettes that use bright colours and graphic contrasts in the stripes to add energy. The longer skirt move towards pencil styles and slightly fuller forms, adding movement and sensuality. 

Read More about Scarlett poses for MANGO’s Modernist Resort collection @ Fibre2fashion

Vanessa Hudgens as new Candie's girl for spring ad

Iconix Brand Group Inc unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's. Vanessa Hudgens is an award-winning actress and recording artist known for her starring role in the High School Musical movie series. Hudgens is following the highly successful Candie's campaigns with superstar Britney Spears. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.

"Ever since I saw Fergie do the ads for Candie's, I fell in love. It's such an honor to be a Candie's girl," commented Vanessa Hudgens. She added, "We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it's definitely not every day I get to do that."

The campaign was shot at the Pink Motel in Sun Valley, CA by fashion photographer Tony Duran. In classic Candie's style, Hudgens poses playfully in the motel's diner dancing on the counter, outside with a neon sign holding balloons and in one of the motel's rooms having a pillow fight. The marketing campaign was created by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Candie's enjoyed a fantastic partnership with Britney Spears these past two years and for 2011, we proudly introduce our newest Candie's girl, Vanessa Hudgens, ushered in by none other than Britney herself. The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shot."

Read More about Vanessa Hudgens as new Candie's girl for spring ad @ Fibre2fashion 

View more Vanessa Hudgens Images

Eric Tibusch unveils Androïde Couture Collection

Eric Tibusch Paris presents « Androïde »: a travel upon the time through several cultures, by a woman who comes from far away.

It is a woman from the future who inspired Eric Tibusch for his collection Couture Spring Summer 2011: a travel to the past to better understand the humanity taking possession of the features of each culture. Antique Greece, Africa, China, Amazonia, Europe and mostly France….are the countries whose cultures this woman robot explores, extrapolates the strong elements which get transformed in dress with amazing details, signature of the creativity of the couturier.
Over size bolero, fluted sleeves and maxi sleeves, fishing net, mirror details, tutu…are eye blinks to all those cultures.
Solstiss laces are mixed to precious linen organza, devored linen is intermingled to linen guipure; corsets in zebra hide skirt feathers of Amazon birds and Chinese embroderies of long ago…
Eric Tibusch Paris makes art parade on the catwalk thanks to the paintings of the artist/model « Alexandra Mas » cut, sawn and transformed in silouhettes with a strong effet : it is the « Contemporary Art-to-Wear », signature of the Maison.
The 32 creations are followed by the Bride, that is naked by the couturier…
The jewels that complete the silhouettes are part of the new collection Petrol by Motion Watches, Swiss Made.

Read more about Eric Tibusch unveils Androïde Couture Collection @ Fibre2fashion

Zimmermann to debut 3zehn line at Couture Fashion Week

Dynamic German fashion designer Kristin Zimmermann will make her debut at Couture Fashion Week at 6:00 p.m. on Friday February 18, 2011. The fashion show, presenting the latest designs for Ms. Zimmermann's signature 3zehn (THIRTEEN) label for men and women, will be held in the legendary Grand Ballroom of the Waldorf-Astoria on Park Avenue, New York City.

Kristin Zimmermann earned her degree in fashion design and has years of experience working in the fashion industry in her native Germany. Her passion for design, along with the German ethic of impeccable attention to detail using fabrics from the top mills in Italy has spelled success from the beginning of her career.

The meticulously constructed, one-of-a-kind garments have a classicKristin Zimmermann fashion designs at Couture Fashion Week New York appeal while being playful, uniting Baroque elements with timeless Parisian flair. 3zehn (THIRTEEN) is quickly becoming a recognizable brand in Germany as a daring and contemporary line for both men and women. Two visually strong collections are created each year.

Kristin Zimmermann's Fall 2011 collection is entitled "Hand in Hand" and is inspired by the incredible diversity and commonality of our planet. "Nations, traditions, customs, rituals, religions ... we are all different, but we also have so much in common," notes the designer. 

Read More about Zimmermann to debut 3zehn line at Couture Fashion Week  @ Fibre2fashion

We foresee alliance between Indian & Japanese designers - Ms Shinoda

For the first time ever, a Japanese textile delegation was in Mumbai to solicit Indian apparel manufacturers and retailers for their high-end fabrics produced in Japan, like suede, silk-denim, organic lace, crepe, coated lace and wool-polyester blends.
This conference was organised on the initiative of an Indian, but Japan-based entrepreneur, Mr Atul Parikh and Mr Rahul Mehta, President of the Clothing Manufacturer Association of India (CMAI) from the Indian side.
The Japanese delegation included Mr Takakazu Kitatani, Director - International Textile and Clothing Trade Office - Ministry of Economy, Trade and Industry (METI), Mr Yoshiaki Kamiyama, Chief Research Analyst - The Japan Textiles Importers Association (JTIA), Ms Akiko Shinoda, Director - International Affairs - Japan Fashion Week Organization and others.
A wide number of Indian industry heavyweights from the textile, apparel sector and also fashion designers had a birds-eye view of the wide array of the fabrics on display and were widely appreciated by one and all for their quality and finishes, which have been developed by the Japanese and are exclusive to the country.
On the sidelines of the conference, fibre2fashion spoke exclusively to Ms Akiko Shinoda, Director - International Affairs - Japan Fashion Week Organization. She informed, “The objective of our organisation is to promote and develop the Japanese textiles, clothing and fashion sectors. The markets of Japan are shrinking and competition is also very fierce. So, we try to promote Japanese textiles and fashion products in the overseas markets. This initiative to promote Japanese products was initiated just two years ago by us.

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Gujarat - The Global investment hub for Technical Textiles

The Gujarat textile sector attracted investments amounting to around Rs 252 billion at the recently concluded Vibrant Gujarat Summit - 2011. In all 139 MoUs were inked at the 2011 summit out of which 34 MOU's are from the emerging Technical Textiles sector. The total investment in Textiles sector is expected to create employment opportunities for around 140,448 people.

 The major portions of the investments were made in the Spinning sector, followed by Technical Textiles and rest was accounted for by textile parks, fabric processing and apparel sector. The total investment in technical textiles sector totaling to Rs 45.50 billion (USD 1 billion), which in turn will generate employment for around 12,340 people.

 Among the major overseas investors is Finland-based Ahlstrom Fiber composites, a leader in medical textiles and which already has an operational Nonwovens plant in Mundra and is now planning to invest another Rs 400 million. Another Austrian investor is TenCate Geosynthetics Austria Gmbh, which is investing Rs 1 billion and will generate employment for around 100 people.

 From amongst the domestic textile investors are Welspun India which is investing Rs 7 billion, Chiripal Poly Films Ltd is investing Rs 10 billion to produce BOPP and BOPET and similar expansion in both (film/yarn for application in technical textile) and Alok Industries is investing Rs 6 billion in expansion of existing capacities and processing for technical textiles.

 Others include Narmada Thermal Power Ltd in a Polyester Film (BOPET) plant at a cost of Rs 4 billion; Sumilon Polyester Ltd is investing Rs 2.5 billion in a Pet Film and Metalised Polyester Film unit and GIT Textiles Manufacturing Limited is setting up a technical textiles weaving unit by investing Rs 1 billion.

 Shubh Polyfilms Pvt Ltd is investing Rs 2.09 billion to produce BOPET Films, Modern Denim Ltd is investing Rs 1.98 billion to produce protective and sportswear fabrics and a technical textiles park is being setup by Hi Tech Technical Textile Park India at a cost of Rs 1 billion.

Read More about Gujarat - The Global investment hub for Technical Textiles @ Technicaltextile.net
  

CMYUK Digital launches Berger micro-site for digital textile selection

Following its appointment as the sole UK distributor for Berger wide-format textiles for the soft sign and display markets, CMYUK Digital has launched an innovative and foolproof method for helping users choose compatible materials. A complementary micro-site to the company’s main web presence, makes it a simple four-step process to select printer model, ink formulation, application type and specific requirements, such as levels of fire retardance.

The idea of producing a dedicated site for print companies wanting to select textile products came about because of the complexities faced by many display producers who were confused about which fabrics could be used with their existing engines. Berger’s vast and comprehensive catalogue of materials covers all ink types, including dye sublimation, solvent-based, UV-curable, latex and aqueous-based but never before has there been such a simple method of matching media to machine.
CMYUK Digital’s appointment by Berger immediately saw a rapid uptake in orders for the German manufacturer’s high quality range of textiles, made available from a leading distributor for the first time in the UK. However, many users of new and older machines technologies quickly proved that they needed a quick and easy way to determine which fabric could be used with their existing technologies for different applications.

Read More about CMYUK’s new Berger range makes digital textile selection fast & accurate @ Fibre2fashion

Three themes for FALKE’s men for Autumn/Winter

Falke launches Men’s Fashion Autumn/Winter 2011/2012. The three themes of the FALKE Men’s Fashion Autumn/Winter 2011/2012 collection feature materials and workmanship of the highest quality. Based on the Spring/Summer range, the collection comprises shirts, trousers and jeans, in addition to cardigans, leather and outdoor jackets.

Urban Jungle
The casual theme Urban Jungle focuses on premium materials of coarse qualities. A warm range of colours and urban designs complement the various cashmere pieces. A camel hair pullover is the highlight of the collection. The extremely fine and soft camel down is perfect for winter knitwear.
Visit at Rizzoli Library
Visit at Rizzoli Library, the second collection theme, is characterized by timeless, elegant city looks. Subdued and tonal winter colours accentuate clear cuts and fine knit qualities such as merino wool knits, with subtle details amalgamating into an unobtrusive look.

Read More about Three themes for FALKE’s men for Autumn/Winter @ Fibre2fashion

Tommy Hilfiger to be honored with PhilaU Spirit of Design Award

Tommy Hilfiger, who for 25 years has been at the forefront of the classic but trendy all-American preppy look, will receive the prestigious 2011 Spirit of Design Award at Philadelphia University's Fashion Show on Saturday, April 30, at the Academy of Music.

Hilfiger, a designer known for casual styles and his classic red, white and blue flag logo, is an American fashion icon who oversees a brand that includes apparel for women, men and children, home, fragrance, eyewear and licensed products. There are more than 1,000 Tommy Hilfiger stores worldwide and the company recently developed an exclusive contract with Macy's to sell its merchandise.
"I am very honored to receive the Philadelphia University Spirit of Design Award," Tommy Hilfiger said. "I think it is incredibly important to give back and to support new designers interested in working in the fashion industry."
"We are thrilled that Tommy Hilfiger is the 2011 recipient of the Philadelphia University Spirit of Design Award," said Clara Henry, director of Philadelphia University's fashion design program. "He is an international fashion icon who is an advocate for design education and nurturing young talent."
The Tommy brand is centered around a hip and colorful button-down, casual lifestyle. Hilfiger noted in a recent interview in Women's Wear Daily that he was one of the first designers to feature celebrity marketing – Britney Spears, Jewel, Lenny Kravitz and David Bowie among them – and that his brand's image is closely associated with pop culture and music.

Read More about Tommy Hilfiger to be honored with PhilaU Spirit of Design Award  @ Fibre2fashion

Petrochemicals biz achieves record quarterly performance, RIL

Reliance Industries Limited (RIL) reported its financial performance for the quarter / nine months ended 31st December, 2010.

Commenting on the results, Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited said:
“Reliance had another record quarter as both refining and petrochemical margins continued to improve and for certain products recorded historic levels. Robust demand growth in home markets and highly competitive assets enabled Reliance to have industry leading operating rates and margins.”
Turnover achieved for the nine months ended 31st December 2010 was Rs. 183,368 crore (US$ 41.0 billion), an increase of 30.9% over the corresponding period of the previous year. Increase in volume accounted for 15.3% growth in revenue and higher prices accounted for 15.6% growth in revenue. Exports were higher by 29.2% at Rs. 100,995 crore (US$ 22.6 billion) as against Rs. 78,182 crore (US$ 16.8 billion) in the corresponding period of the previous year.
Consumption of raw materials increased by 28.7% to Rs. 134,975 crore (US$ 30.2 billion) mainly on account of higher crude oil prices as well as higher volume of crude oil processed in the SEZ refinery. Purchases for traded goods decreased from Rs. 2,389 crore to Rs. 1,223 crore.
Petrochemicals Business
This was the best quarter ever for petrochemicals segment with respect to production, revenue and EBIT. Petrochemicals segment EBIT was at Rs. 2,429 crore, higher by about 9% over previous quarterly high of Rs. 2,222 crore in 4Q FY 0910. Performance of the segment reflects the strong domestic demand in most of the products and lower than expected impact on margins due to commissioning of new capacities, based on advantaged feed stock, in Middle East.

Read More about Petrochemicals biz achieves record quarterly performance, RIL @ Fibre2fashion

Danish DAY Birger to bring 2ND DAY at Pure Premium

Danish brand DAY Birger et Mikkelsen will be showcasing for the first time at Pure Premium this February. The brand is known for its exquisite designs infused with vintage-inspired glamour and playful innovation.

Pure London incorporating, contemporary and premium womenswear, Leather footwear and Clothing accessories will take place at Kensington Olympia from the 13th – 15th February.
Showcasing their Autumn Winter 2011 collection consisting of an attractive mix of colours, striking details and classic elegance. Intriguing references to the classic men’s wardrobe, combining a tailored look with a casual expression. A more romantic and feminine dimension is worked into the collection with interesting bead details, embellishment and vintage lace adorning the neckline and shoulders on dress, cardigans and blouses.
DAY Birger will also be launching their 2ND DAY collection at the show, introducing contemporary designs with a bohemian feel. Combining sculptured silhouettes with a soft
feminine look that composes both everyday outfits and more exquisite looks for evening wear.
“Pure Premium is a great platform for us to launch 2ND DAY, with the right quality buyers attending. The premium area within Pure London is something UK needs and we can see it expanding. We are really looking forward to showing the new collection.” comments Sonal Patel, Country Manager of DAY Birger et Mikkelsen (UK & Eire).

Read More about Danish DAY Birger to bring 2ND DAY at Pure Premium @ Fibre2fashion

Now it’s Playtime in Paris

The 9th edition of Playtime will be held from the 29th to the 31st January 2011, at the Parc Floral in Paris, where 350 different brand names will gather together, all linked to the worlds of infancy, childhood, juniors and maternity.

Every season, in Paris, Tokyo and New York, a new theme is chosen, in step with and reflecting current events, the latest from the workshops and the trend spaces, illustrated by artists, and expresses itself throughout all the artistic installations in the fair.
For this next edition the theme chosen is “Let’s Go Adventuring”… up and owns the walkways in the salon: a journey in the world but also within ourselves, somewhere between dreaming and reality.
NEW COMERs
• Fashion : Bellerose, Chloé, Little Paul&Joe, Norlie, leoca paris, mini rodini, chicco, epice kids, deuz, lilikim, hanssop, aden+anais, sono vaso, nathalie verlinden, atsuyo and Akiko, kicokids ...
• Decorative Objects : deuz, bombdesign kids, smiling planet, nûr gallery, superéditions, blafre design, tukluk, lobuki, agnès & agnès, hase weiss, gabriela pardo, boumaga...
• Baby Care : brother max, mima, aden+anais, kadolis, babyhome, Minui, Mandula, Quax, Nurse, Boon, Baby dan, entre autres ...
• Maternity : Sunday Rose, Sono Vaso, Mamaka, Sweet Momy, De mois en moi, Sweet Belly, Pretty Soon, Emma Jane (lingerie) ...
Ever Faithful Exhibitors
• Fashion : antik batik, pom d’api, veja, kidscase, lili & the funky boys, caramel baby&child, april showers, album di famiglia, maan, max & lola, troizenfants, makié, le vestiaire de jeanne, louis louise, simple kids, miniséri, gold, talc, rachel Riley...
• Decorative Objects : ouma productions, perludi, superéditions, nûr gallery, keti keta déco
• Baby Care : Babylonia, Bloom Baby, Nutsy, Je porte mon bébé, Stokke, Kaiser ...
• Maternity : Belly Button, Fragile, Pomkin, Pietro Brunelli, Queen Mum, Zerotonine,
La Robe Bleu, Imanimo, Slacks & Co., En Sainte ...
• Lingerie : Amoralia, Made in Femme, Fab9, mammae ...

Read More about Now it’s Playtime in Paris @ Fibre2fashion

Hong Kong prepares for Asia's largest fashion extravaganza

Four internationally renowned fashion designers showcased their latest collections last night at the Hong Kong Fashion Extravaganza. Financial Secretary John Tsang officiated at the exclusive presentation of fashion and lifestyle, which took place at the Hong Kong Convention and Exhibition Centre.
The stylings of Japan’s Keita Maruyama, acclaimed for his sophisticated, romantic look and his modern take on traditional Japanese motifs, were showcased by Japanese models Ai Tominaga and Yamada Yu.
Korean designer Doii Lee, who worked with John Galliano and Kenzo before branching out on her own, used Korean models Song Eun Ji and Ji Ae. Mainland model Li Dan Ni wore the fashion of mainland designer Alex Wang, who brings a contemporary look to his designs. And the creations of Barney Cheng, one of Hong Kong’s top designers, were modelled by local artists Fala Chan, Jennifer Tse and Lisa S.

Read more about International designers celebrated at HK Fashion Extravaganza @ Fibre2fashion

PRET A CLEANER PARIS effort reinterprets feminine codes

PRET A PORTER PARIS will be taking place at Porte de Versailles, Paris, January 22-25, 2011.

PRET A PORTER PARIS is the window for a Fashion that moves forward and sets its tone freely. An ideal context for showing brands which react and Fashion designers who innovate.
As a place for free expression and meeting people, PRET A PORTER PARIS is the broadest illustration of women’s wardrobes. A trade fair for finding the essential and best for Fall-Winter 2011-2012.
A space that reveals the season’s many facets and strong appeal : from basics to the most avant-garde. PRET A PORTER PARIS is, more than ever, at the heart of Fashion.
Its New! Only Fashion!
Lightness, gracefulness, timelessness… The new PRET A PORTER PARIS ad campaign reinterprets feminine codes.
An esthetic reflecting the signs of the times in a Parisian decor of parquet floor, molding and white walls… a true visual experience.
Conceived by the Market Place agency, this campaign plays with perspectives and illustrates the shifted viewpoint of PRET A PORTER PARIS.
This desire to represent fashion in movement while shaking up conventions results in a single phrase: Only Fashion !
Maria Luisa, Fashion Editor of Pret A Porter Paris
As a legendary buyer with infallible flair and taste, Maria Luisa has discovered many designers : Manolo Blahnik, John Galliano, Véronique Branquinho, Bernhard Willhelm … Maris Luisa incarnates the best of what is inherent in fashion. She is Fashion Editor of PRET A PORTER PARIS and, in this context, is the invited guest for Wardrobe of … at ATMOSPHERE’S. She will propose a novel selection of designers.

Read More about PRET A PORTER PARIS campaign reinterprets feminine codes @ Fibre2fashion

vivienne westwood exhibition 2011 at fit in NYC

The Museum at FIT and the Fashion Institute of Technology’s Master of Arts program in Fashion and Textile Studies: History, Theory, Museum Practice present Vivienne Westwood, 1980-89 — the first exhibition to focus on Westwood’s transformation from “street” provocateur to acclaimed fashion designer. Featuring more than 40 objects, including clothing, photographs, magazines, and videos, the exhibition will explore Westwood’s design aesthetic, press coverage, and clientele.

Candidates for the Master of Arts degree in Fashion and Textile Studies at FIT present an annual exhibition at The Museum at FIT as part of their curriculum, taking on the roles of conservators, curators, educators, exhibition designers, publicists, registrars, and researchers. Drawing from the collection of The Museum at FIT, Vivienne Westwood, 1980-89 will feature iconic Westwood ensembles.

Westwood and her then-partner, Malcolm McLaren, first became known for their provocative punk clothing in the mid-1970s. While they presented runway collections for the first time in the early 1980s, their post-punk following was limited mostly to “outsider” fashion magazines and members of London’s street culture.

Read More about Vivienne Westwood exhibition at FIT in NYC @ Fibre2fashion

‘Let’s Go Adventuring’ is new for Playtime New York

Playtime New York, the international trade show dedicated to universes of children, junior and maternity, is planning an array of special exhibits and activities for its second show, March 5 – 7, 2011, at SoHo’s 82 Mercer (82 Mercer Street between Spring and Broome Streets).

Among the attractions will be a special Pop-Up Shop, art exhibits, trends space and more, complemented by Playtime’s signature sophisticated yet whimsical ambiance. As a special convenience for visitors, the show will also operate a complimentary shuttle service between 82 Mercer and the Jacob Javits Center.
Exhibiting this season for the first time are Bobo Choses, Bora Bora Baby, Caramelbaby&Child, Earthnoodles, Eeboo, Elks & Angels, I Am, Kina Collections, Kutie Protocol, La.Tribbu, Lalas Pequenos, Lale, Lamantine, Little Packrats, Mirasa Design, Nui Organics, Overall Baby, Seven Smooches, Sono Vaso, Winter Water Factory, Wooly Boo, Zolima, among others.
Returning brands include Agua By Trash-A-Porter, Areaware, Atsuyo et Akiko, Clover New York, Coral & Tusk, Easy Peasy, Goatmilk, H Luv Fabrications, Honeyami, Ketiketa, Kicokids, Little Lief, Makié, Nico Nico Clothing, Wovenplay, and more.

Read more about ‘Let’s Go Adventuring’ is new for Playtime New York @ Fibre2fashion

Z Zegna A/W collection fuses romantic yet masculine style

Masculinity makes an inventive and stylistic comeback for the Z Zegna Autumn/Winter 2011 collection. In our brand laboratory, the reassuring legacy of classical man is first acknowledged and then successfully overturned by a young romanticism, mixed with technological tricks that are inspired by contemporary visual arts.

The core color palette consists of charcoal grey, military green and camel which are presented in different shades, ranging from light to very dark, with occasional and unexpected accents of petrol. Plenty of carded wool has been used, from the thickly woven mélange yarn for suit and overcoats to the softer, hand-knit sweater. All share the same, unique trait: they look very heavy, but feel ultra light. Camel, mohair, angora, alpaca and cashmere are the fibre of choice, often mixed to create extremely soft fabrics.
The ever-present virtuoso craftsmanship of the brand skillfully mixes deconstructed and boxy outerwear. Trouser are wide at the hip and slim at the ankle, creating a new male silhouette, striking yet slender. Jackets are short, either three-buttoned or double-breasted, while three-piece suits are composed of two layered jacket and trousers. Squared and protective cuts characterize the ample choice of overcoats and Leather outerwear, alternating high-seamed leather jackets and more hybrid garment, like peacoats made with a remarkable jersey in a heavy 800 grams.

Read More about Z Zegna A/W collection fuses romantic yet masculine style @ Fibre2fashion

Topshop reveals four new looks for Spring Summer

Topshop has launched four new looks for Spring Summer 2011 with its Snake Valley, Swedish Summer, New Age Constellation and Graduation collections.

Snake Valley is inspired by the 70s 'Gypsy Rocker' character embodied by Jimi Hendrix and Lenny Kravitz. Tough elements like snake prints, python leather, and battered biker boots are mixed with Navaho flourishes, including fringing, feathers and tapestry detailing.
Sleeves are billowing and fluted, balancing the shape of a high-waist skinny leather trouser or hotpant. A blanket poncho features Aztec intarsia knits, whilst an ecru crochet kimono is decorated with heavy beading and biker jacket with whip-stitching, fringing or tie-dyed leather. Prints include paisleys, animal tie dye and feather prints, whilst accessories have a dress-up feel.
Swedish Summer draws its inspiration from 1970s glamour, where vintage-inspired pieces have a dramatic, sweeping silhouette. There is an eclectic folk-inspired feel that sees soft Art Nouveau and William Morris floral prints mixed with glitter, foil and crafty fabrics like patchwork.
Homespun cotton crochets and lace appear on cream and ecru tunic dress, whilst soft, transparent crepe de chine and georgette are used in long printed tiered folk dresses and maxi skirts. Fluoro ditsy prints flourish over wide-leg palazzo trousers and mid-calf length skirts, whilst a printed tunic top with full sleeves comes with matching trousers. 70s blue denim appears in softer, washed colours and is seen on high-waist shorts, flared jeans and A-line skirts. Fashion Accessories include floppy hat, clumpy clog Leather shoes, floral hair garlands and macrame bags in natural colours.

Read more about Topshop reveals four new looks for Spring Summer @ Fibre2fashion

Ermenegildo Zegna presents multi-sensory ‘LIVE-D’ experience

Ermenegildo Zegna opens its second century with the premier “LIVE-D” fashion show experience. The Fall/Winter 2011 Garment collection will be presented with a convergent reality experience, created in collaboration with director James Lima (who was a visual consultant on the film Avatar).

For the first time a fashion show will be a multi-sensory “LIVE-D” experience that suspends the spectator between cinema and live performance. Backstage models are filmed in the ‘Green Room’ using cutting edge film technology. Front of house these images are projected on a 11m x 5m giant screen in real time against a 360° filmed background, coinciding with the models arrival on the runway.
The show unfolds both live and on-screen simultaneously, with Zegna characters walking off the screen and into the real dimension in front of a live audience and thousands of spectators online. The online event is also a preview of the next evolution of Zegna’s e-commerce site for the Fall/Winter 2011 season.
As stated by CEO Ermenegildo Zegna “We have always been a pioneer in technology and innovation, so we felt it only natural to create something unique and groundbreaking to mark the beginning of our second century. With this same spirit we will also approach the world of digital marketing, where we will soon be able to offer a virtual-real brand experience, with the most advanced and spectacular effects that the film industry has to offer.”

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Quiksilver chooses SAP Apparel & Footwear application

Recognized as one of the world's leading outdoor sports lifestyle Apparel companies, Quiksilver is targeting its next phase of corporate development using industry-specific software from SAP AG. By replacing its existing business software systems, Quiksilver aims to better support the global development, production and distribution of its diversified mix of branded apparel, footwear and Fashion accessories.

Over the past 40 years, Quiksilver has become a nearly $2-billion global apparel, footwear and accessory company with a family of brands including Quiksilver, Roxy and DC synonymous with the heritage and culture of surfing, skateboarding and snowboarding. The company's products are sold in over 90 countries in a wide range of distribution, primarily in surf shops, skate shops, its proprietary retail shops and other specialty and department stores.
Quiksilver chose the SAP Apparel and Footwear application based on the widespread adoption of its industry-specific functionality, SAP's track record in the apparel and footwear market and the global availability of professional supporting services.

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Björn Borg forms new clothing venture in the Netherlands

Björn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands is another element in Björn Borg’s strategy to focus on its core business, underwear, based in Stockholm.

The new company, Björn Borg Sport, is founded on Björn Borg’s clothing concept in the Netherlands, with established operations and an extensive experience from successfully managing the licensed womenswear company for about ten years in Holland. The collections, both men’s and women’s, will primarily include sports fashion and functional sports wear. The products will be sold to distributors in Björn Borg’s current markets, with an initial focus on larger markets.

“To further concentrate on being a world leader in underwear, we have decided to streamline our Stockholm operations and manage Bjo¨rn Borg’s apparel operations in a separate company in the Netherlands. We do this with our Dutch distributor, which has proven successful in the development of a growing apparel Sourcing business. This new initiative will create better opportunities for our clothing business to grow and allow us to more clearly emphasize our main product, underwear, in the rest of organization,” says President Arthur Engel.

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Woodland launches the new ‘Denim Collection’

Woodland, the outdoor apparel & footwear brand launched its truly versatile denim collection- a new obsession for the denim lovers available in brighter palette. Woodland has successfully elevated coloured denims as a hot trend this season with this launch.

The new denim collection has an array of colours from whites, ash greys, icy blue, dull blue, indigo, blue, super dark indigo, deep blue, navy, sulphur, charcoal to carbon black. The cut and style dramatically lifts up the look and bring slimming and lengthening effect to the legs giving you the perfect figure you’ve yearned for.
The range has a seam running right through the back that actually lifts and enhances your profile, and at the same time, its super stretch lycra gives the impression of a second skin. Its vivid texture and ability to provide extreme comfort is expected to make it one of most demanding fashion apparels in the country.
Woodland products are known for the rugged look and the new collection offers various colours, super stretch fabrics which offer innovative designs while maintaining comfort and wearability. The transformed washing method for this collection has turned the basic denim into a rugged, hip and trendy piece of workmanship.

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Baci’s Black Label to have high end lingerie styled theme

After more than three years of work and planning along with over $20,000,000 investment, Baci  Lingeries is proud to announce the official worldwide launch of the new Black Label collection that will be presented for the first time ever at the famous Salon de la Garment Lingerie 22-23-24 Jan. 2011 / Porte de Versailles, Paris.

The Black Label Collection's photo shooting was the most expensive lingerie shootings ever and a sneak peek of the new Collection with a global promotional trailer can be seen at website.
Baci Lingerie invested $20,000,000 Dollars to redefine what Affordable Luxury truly means. Baci Lingerie's dedicated and experienced design teams from around the world worked closely together for many years to deliver what will be an entirely new category of sexy lingerie and will change the way the world views lingerie forever.
"As the main sponsor of the Salon de la Lingerie show we felt that this is the perfect platform for us to launch our Black Label Collection and display it to the world", comments Baci Lingerie's COO, Robert Rosen.
"There is no better venue to introduce our revolutionary new collection than at the biggest lingerie show in the world where all the top companies and brands will be. Our second collection had a total budget of $20,000,000 and will include over 500 new styles of beautifully and sophisticatedly designed lingerie. The Black Label collection will have a high end lingerie styled theme, similar to European chic style, for 95% lower prices than other brands such as La Perla and Agent Provocateur. We designed the Black Label Collection to create an entirely new category of lingerie. This new category of extremely high end designed lingerie for extremely low price will definitely revolutionize the industry."

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