Synergy1 Delhi Couture Week to promote couture fashion

Fashion Design Council of India (FDCI) announces Synergy1 as the title sponsor and Aircel as the associate sponsor of the second edition of the Delhi Couture Week. Synergy1 Delhi Couture Week in association with Aircel will commence from July 22, 2011 and will draw talent from Indian fashion designers who bring with them creativity and commercial viability. The event will have twelve leading couturiers of India showcasing their collections over a period of four days.

The event will also be backed by partners like Signature brand from United Spirits, Kingfisher Ultra by United Breweries and Mitsubishi Outlander.

Mr. Sunil Sethi, President, FDCI said, “It gives me immense pleasure to announce the second edition of the Delhi Couture Week. After the roaring success of the past edition, we at FDCI are glad to present a bigger, better and the most unique couture event of India. Couture has always been immensely popular in the Indian market, which is why a robust platform like this is significant in capturing the synergies that cater to creativity. I am most thankful to our sponsors for supporting us in our endeavor. This couture week will bring together the best designers from India to create never seen before moments.” 

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Freshpair to celebrate ‘National Underwear Day’

On August 5, Freshpair will celebrate the 9th Annual National Underwear Day by urging Americans to throw away their underwear! According to a recent Freshpair poll, 73% of Americans wear stained, overstretched, hole-y underwear that is well past its expiration date.

Our solution: celebrate National Underwear Day 2011 by giving away 5,000 pairs of underwear to men and women all across the country, from August 1-31st to replace this unfit underwear with a fresh pair. Sound familiar? It should! Last year, startled by the fact that 80% of Americans wear the same style of underwear their entire adult lives, we gave away 5,000 pairs with the chance to try something new.

Since then, we’ve successfully lowered that to 79.9999%, and this year, we’re continuing our mission to show people just how great new underwear can be.

"People think just because you can’t see their underwear, it doesn’t matter how it looks. National Underwear Day changes that opinion, year after year. Last year's response was huge, so we know people are open to change,” says Freshpair President Matthew Butlein.

Regardless of how many pairs they own, the average American man or woman alternates between the same 10 pairs of underwear or panties, each one clocking approximately 900 hours of wear a year. That’s five weeks worth of sweating, stretching and being sat on. Factor in roughly 60 wash and dry cycles, and it’s a miracle they’re still in one piece. 

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Fidoo.com offers scholarship to fashion students

Fidoo.com, the world’s first online fashion search engine, is a revolutionary tool that will enable the world to “find their fashion” by way of a simple search. FIDOO will eliminate the need to call around to stores to make sure they have an item in stock.

Users will even be able to read current reviews from real people, online, in real time. FIDOO enables stores, brands, and fashion designers to reach a wider audience, and makes it possible for customers to find the right products quickly and accurately. With technology’s purpose in simplifying our everyday needs, why hasn’t a tool like this already been created?!

In conjunction with the site’s official launch on July 15, 2011, Fidoo.com is awarding one lucky fashion student with a $2500.00 scholarship that will help the winner find his/her own fashion, through education.

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Kohl’s contest for JLO & Marc Anthony collections

To celebrate the fall 2011 launch of the exclusive Jennifer Lopez and Marc Anthony Collections, Kohl's Department Stores is launching an online contest, offering 15 lucky winners a chance to live it up with their best friend in New York City. Best friends are the cornerstone of a happy life, and to celebrate the ultimate friendship between Jennifer Lopez and Marc Anthony, Kohl's is launching the "Best Friends Getaway" contest.

While it's apparent that Jennifer and Marc have a lot of love for each other, Kohl's is launching an online contest to find out who has the most love for Jennifer and Marc. The "Best Friends Getaway" contest, invites participants to submit a creative video to show why they love Jennifer and / or Marc. Fifteen winners will be selected to win an all-expense paid trip to New York City with their best friend to experience everything that Jennifer and Marc love about their hometown of New York City.

To enter, legal residents of the 50 United States and District of Columbia, 18 and older, can submit a video on the Kohl's Facebook page starting July 11 at 12:00 p.m. CT and ending at 11:59 p.m. CT on July 30, 2011. Facebook users, who haven't done so already, must "Like" the Kohl's Facebook page to unlock the entry form. Only one entry per person is permitted. The winning videos will be selected based on four equally weighted criteria, including: originality / creativity of the video submission; personality of the entrant; level of enthusiasm expressed during the video; fan voting by their peers within the Kohl's Facebook community. To view a complete listing of the contest rules and to enter to win, visit www.Facebook.com/kohls. 

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Kozby takes World by Storm with timeless aesthetic at AFWNY

 
West African designer Kola Zubair will present his newest collection of Kozby World at Africa Fashion Week New York Friday, July 15th. Africa Fashion Week New York produced by Adirée. AFWNY will take place July 14th, 15th, and 16th at the Broad Street Ballroom in New York’s Financial District.

Zubair uses a large array of fabrics and textures. He designs formal ready-to-wear for men and woman, mostly using his signature African inspired materials.
“Zubair’s elegant style is timeless. His aesthetic is one to be reckoned with. He is persistent in showing his designs to the world, hence showcasing for a second time at Africa Fashion Week New York”, said Adda Tidjani, producer of AFWNY.
From the time he received his first sewing machine at age nine, fashion and sewing have been a cornerstone in the life Kola Zubair.

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Fashion designers a cut above the rest

DHL, the world's leading logistics company, is proud to announce the three talented finalists of the annual DHL Express Fashion Export Scholarship. In its second year, the Scholarship aims to identify Australia’s emerging fashion talent and assist them in achieving international business growth.

The 2011 DHL Express Fashion Export Scholarship finalists are:
- Rachel Gilbert, based in Sydney“Rachel has shown a strong brand presence within just a few years. This bright young talent is the one to watch and has a huge future ahead of her,” said Lucia Labbate from IMG Fashion.
- We Are Handsome, by designers Indhra Chagoury & Jeremy Somers“Indrha and Jeremy have an impressive export strategy backed up by unique prints and designs,” said Jamila Dlala, Global Multi-National Customer Manager from DHL Express Australia.
- Ellery, designer Kym Ellery
“Ellery’s designs are absolutely impeccable and beautifully crafted. She has the persistence and attitude to last in this competitive industry,” Nicola Finetti, one of Australia’s outstanding fashion designers.

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Designers' Nest Show & Award

Copenhagen Fashion Fairs have allied themselves with yet another amazing group of talented students, and are excited to present Fashion Designers’ Nest Show and Award cycle 17

The Schools
This S/S 12 we welcome KEA – Københavns Erhvervsakademi, who will take part in the award contest for the first time, finishing the list of participating schools to following:
Danmarks Designskole, Copenhagen
Designskolen, Kolding
TEKO, Herning
KEA, København
Aalto University School of Art and Design, Helsinki
Iceland Academy of the Arts
Textilhögskolan, Borås
Esmod, Oslo
Promising Nordic design students will have the great opportunity to showcase their collections to press and potential buyers from all over the world. Designers’ Nest Show & Award The takes place Friday 5thof August 2011 at 3pm in the raw surroundings of Building 55, near CPH Vision Fashion Fair in Oeksnehallen
The Prize
The winner will be presented with a cash prize of 50.000Dkr. intended to allow the winner further to promote his or her talent for design. The Top 3 of the Designers’ Nest will be honoured with an annual subscription of Sport & Street magazine. All participants of the competition will receive an annual digital subscription of Sport & Street magazine.

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Bella Center presents new CIFFKIDS team

The childrens fashion fair CIFFKIDS, which is part of Copenhagen International Fashion Fair (CIFF) in Bella Center from August 4-7, will have two new ladies on the team in August: Project manager Bettina Randazzo and consultant Eva Kathrine Skytte.

“For us, having a dynamic duo like Bettina Randazzo and Eva Kathrine Skytte on board CIFFKIDS is a real plus for the organisation. Bettina Randazzo was previously manager of CIFFKIDS for several years – so it is wonderful having her back on the team,” says Bolette Hvalsøe, Exhibition Director for CIFF.

Bettina Randazzo and Eva Kathrine Skytte will be responsible for stand sales at CIFFKIDS as well as communication with the individual exhibitors. In addition, the pair will also assist Bolette Hvalsøe with the task of continually developing the CIFFKIDS concept.

“A new and creative approach is required, and we already have several good ideas on the drawing board. Our ambition is to elevate CIFFKIDS to a high international level, so the fair once again enjoys a position in the league of Europe’s leading children’s fairs,” says Bettina Randazzo, adding:

“It’s an exciting task, and one which I’m really looking forward to starting. CIFFKIDS is, in a way, my ‘baby’, and I therefore feel completely on home ground. I’m very much looking forward to meeting both new and old customers who I have worked together with over the years in connection with my time as project manager at CIFFKIDS.”

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New faces for Berghaus; opens EMEA regional office

Berghaus has increased its focus on Germany with a significant investment in the market. Following the restructure of the global business earlier in the year, the company has now opened its EMEA regional office in Munich, a dedicated showroom and regional territory showrooms.

To achieve sales ambitions and implement a ‘closer to the customer’ strategy, Berghaus has also strengthened its sales force in Germany and Austria, with the appointment of two new agencies to represent the brand in Germany and a new joint agency agreement in Austria.

The Berghaus EMEA regional office is located within the MOC Order Centre in Munich. A team based in the new office will be responsible for Berghaus sales, marketing and customer services across Europe. Led by EMEA sales director Simon Roberts and European product line manager Sebastien Willefert, Berghaus EMEA will also input directly into product development, ensuring that new ranges will have commercial appeal across Europe.  

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RTRW Inc plans expansion

Philippines-based Real Time Real Wear (RTRW) Inc. will be opening 10 stores in the country by 2012 under its brand ‘Charlie’. Beginning middle of 2013, the company also plans to expand in the international market, with its first store in Malaysia, according to the company’s CEO Rikki Dee Jr.

The newcomer brand is going to position itself for its quality, trendy, but affordable apparel. RTRW has allocated a budget of PHP 10 million for its expansion related expenses this year.

Currently, RTRW has only one outlet situated at The Block in SM. Its larger stores are soon going to open in SM San Lazaro and SM Fairview. While a concept store will open in November in SM Manila, another five stores will be opened in 2012.

Before opening its outlets abroad, RTRW has a vision to be known as a “reliable, affordable, and active fashion brand” in Philippines, according to Dee. He said that the most costly item is priced at only PHP 999 whereas the price of the most affordable item is about PHP 300.

In its first three months of operation, RTRW has seen overwhelming sales and the company expects to recover its investments in about eights months time. Nearly 70 percent of the company’s sales are women’s apparels.

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